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Singapore clean and halal beauty brands you should try

Clean and halal beauty are the current buzzwords in the beauty industry. Clean beauty products are non-toxic, free from "nasties", cruelty-free and promises formulation which is better for the skin. Halal beauty also sings along the same line and is also free from ingredients that are not permissible under Islamic law, such as pig derived component and alcohols.

"The halal cosmetic industry is expected to be worth $52.2 billion by 2025 as stated by Grand View Research." - Flux Trends

With more conscious consumers, the demand for clean and halal beauty is on the rise. And it is to no surprise, there is a surge of new local beauty brands that share the same beliefs.

Perhaps, it's time to KonMari your beauty shelves and tries these local clean and halal beauty brands!




Made with all-natural ingredients, Aidilic offers a range of products ranging from skin care and haircare. Their handcrafted soaps are made using a traditional method of soapmaking called the ‘cold-processed'method.

This method creates a more natural soap bar that preserves the benefits of the butters and oils for the skin, a soap that produces ample lather in the shower, and is better for your skin without the nasty chemicals!

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Ayn Skin

Ayn Skin Jet Pack provides you with a range of travel necessities that lets you be kind to your skin and the environment as you jet around the world. Botanical, cruelty-free and ethically derived without animal by-products or alcohol substances, it is also a Halal certified brand by MUI. Their products are free from colourants, mineral oils, parabens and sulfates. 

Being environmentally concious, Ayn Skin is part of the Forest Stewardship Council hence any products used like paper and wood have been sourced in an environmentally-friendly and socially responsible manner.

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Handmade Heroes 

Started by Lynsey Lim, homegrown brand Handmade Heroes is quickly becoming favorite among locals and internationals alike. Handmade Heroes has an wide range of products from scrubs (both body and lip) to masks and even creams for babies as well as nursing mothers! All products are natural, vegan, paraben-free, alcholol-free and cruelty-free. 

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Itsumi Skincare

Halal certified by JAKIM and free from parabens, SLS and other harmful ingredients, Itsumi was co-founded by Singaporean celebrity Pornsak Prajakwit, Addy Lee and Foo Tuan How. Their aim was to create skincare products made from ingredients sources from nature and that are suitable for both the young and old alike.

Narrowing down the number of products to just three in their Anti-clock series (Cleanser, Mist Toner and Gel Cream), it promises the maximum effectiveness in the minimal number of products.

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Knitknacker Wellness 

The brainchild of Dr Fatema Mamdani, Knitknacker Wellness boasts of a range of essential oil blends. Knitknacker Wellness developed from Dr Fatema's mothering journey after the birth of her child where she realized the benefits of essential oils. All products are 100% natural with no artificial colours, fragrances or preservatives and safe for use on sensitive skin.

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Mesmerised Lifestyle

Founder, Roshidah first came across soy candles while on a holiday in Australia in 2010 and it sparked her journey to start Mesmerised Lifestyle in 2013. Since then, the range of products offered have expanded to reed diffusers, bath bombs and natural deodorants. 

Created for a self-pampering spa experience in your own home or during your vacation, Roshidah prides herself in making these products using high quality natural ingredients and essential oils. Soak in the goodness and let the bath bombs melt away aching muscles and stress of the week.

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Solos Cosmetics


What started out as a discussion on a road trip developed into a brand that is not only transparent, ethical, sustainable, but above all affordable. All of SOLOS products are made without Mineral oils, Parabens, Phthalates, SLS/ SLES, Formaldehyde, Toluene, gluten and free of animal-derived ingredients (which means we're vegan). Most importantly, they are never ever tested on fur babies.

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With the aim of easing pains away, Souf handcrafted lavender filled pillows provide an alternative natural relief. Working to soothe muscle aches, migraines, headaches, menstrual cramps as well as back and leg pains, these 100% handmade, natural and toxic free pillows can be both heated up or freezed in the refrigerator. Furthermore, they are suitable for use during pregnancy labour and nursing. 

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Local brand Whifflove was started by Ms Aisha Alhaldad from her own personal experience with using natural beauty products. Whifflove offers a wide range of natural beauty products that are free of parabens, SLS, mineral oils, phthalates, formaldehyde, gluten, Non-GMO and cruelty free meaning no animal testing at all. 

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Looking for the perfect pouch to store all of your clean beauty favourites? Hajira Handmade pouches are sewn by Hajira herself using 100% Japanese organic cotton material. These pouches are machine washable which means it is made to last!

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